Learn How to do Keyword Research
SEO is not as simple but needs some effort to get the benefits, It includes many techniques to use and testing and executing new strategies. Here we going to talk about one of the most important techniques in SEO is "Keyword Researching" and How to do Keyword Research?
What does it mean by keyword research?
Before knowing Keyword research first understand What is the keyword in SEO?
“Keywords are nothing but the most useful, searched and profitable and relevant words searched by users to access the information.”
Keyword Research is the process of finding the right keyword for the web page to rank higher in search engine results.
The only way to reach and showcase what you are offering. All major search engines find the keywords are the main source to provide the most relevant content and information to users, Hence keyword research is the most important thing you have to learn while growing and taking your business using SEO to the next level.
Steps to follow for Keyword research
Let's check the following guide to find the best keyword for a website.
1.Finding and Deciding main or primary Keyword:
In order to rank for top keywords you must find the most important word about your business as it should be your Brand Name or any service you offer.
Find the best as possible and use tools
Google search - Free
SEMRUSH - Paid
Ahref- Paid
Google Keyword Planner- Free
You can use one of those tools to find the many ideas based on your main keywords.
2. Check Search volume:
Search volume is simply the count of the term that is getting searched over search engines. Higher the volume, higher difficulty to rank, and Lower one is better easy. Suggesting to Choose the Low volume keywords for ranking easily.
3. Check Keyword Difficulty:
It states the possibility of ranking keywords. It is based on the popularity of that keyword. Hence the higher one has high difficulty and less KD is good for rank.
4.Check SERP features:
Like all, we know google shows different search result as per query getting searched based on the intent of the search. So the SERP features like Google ads, People also ask Google map results, Image results, and shopping ad Result, Feature snippet and Knowledge panel.
Tip: You have a lot of choices but choose the best possible keywords with multiple SERP features.
5. Find Related Keywords:
Related keywords or Secondary Keywords which are more specific with different intent. You can find the Ideas while typing any search term google shows the autocomplete search result. Also at the bottom of the search engine page.
These keywords are beneficial to cover the topic of a website with other points of view.
6.Find Long-tail Keywords:
Long-tail keywords are keywords that have more than 3 to 4 words long. These keywords are best for SEO ranking because they are more specific and less competitive.
Thus List out the Primary and Secondary keywords and use them according to the content you're created. Also, try to build the content around the related keywords that make sense.
Before starting anything, find the objectives and goals of your business and find the most valuable assets on the website.
· Think like a user who is seeking something from your website.
· List out the Primary keywords that are SEED keywords.
· Generate the More relevant keywords using modifiers.
· Use long-tail search terms that are usually more than 3 words but be specific. As you go with words over 4 or 5 it becomes more specific and less competitive but gives higher conversion. But I suggest checking whether Competition is worth targeting or not.
· The most important "Intent", Yes, the average search terms are based on getting some information or finding solutions or Buying or shopping purposes. So Think like that what is the type of your website or business.
· The general business categories provide information but websites like E-commerce websites have commercial searches that would be the Finding the specific products and brands.
Thus you got an idea to find the most useful keywords for your website. Research and analyze the impact of keywords to get benefits for your Search engine ranking.
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